Trademarks®
Shoot your shot. Own your brand for real.
Using a name gives you a few minor protections. A registered trademark adds value to your business and lets you tell copycats to back off — with authority.
↑ Free instant name check. No lawyer-speak.
Approved!Real brands. Really registered.
A few of the names we've helped protect. Every one of these went from “cute idea” to ®.
Why file your mark.
Using a name gets you a little protection. Registering it gets you the real thing — and keeps gremlins like Copycat Cathy off your turf.
Tell others to back off.
Once you come up with a fab name, you gotta stop others from using it. And to do that, you need a registered trademark.
Protect your investment.
Once you've become known for a name, making a change can sting. Registering your mark helps make sure you're free and clear to keep using it.
Increase your brand value.
Free and clear ownership of your marks increases the value of your business — which is huge if you ever plan to sell.
From cute idea to ® in four steps.
Start free, know your odds before you spend real money, and let us handle the paperwork (and the USPTO) from there.
NameScout
Run your name through our free trademark scout before you fall in love with it.
- Instant preliminary check
- Spot obvious conflicts early
- Test as many names as you want
Formal Search
We dig in and give your name a green, yellow, orange, or red flag — before you pay the full filing fee.
- Attorney-reviewed search report
- Your flag + what it means
- The Brand Bouncer course, included
- Love your flag? Book your filing within a week to lock in $1,800
File Your Trademark
Like your flag? We strategize the best route to file, prep the application, and get it to the USPTO.
- Optional 20-min call with Braden to walk through your search results and get ahead of anything the application needs
- Filing strategy + application prep
- You review and sign
- USPTO fee for your first class included
- $1,800 when you book within a week of your search ($2,000 after that)
Brand Bouncer
Our maintenance and monitoring service. Kind of like insurance for your trademark.
- Quarterly monitoring report
- Free searches on new marks
- Substantive refusals covered
After you file, the USPTO takes the wheel.
Every application follows the same general process. Here's what to expect (and roughly how long it takes).
Examination
An examiner reviews your application. If they spot an issue, they'll send an office action. We handle minor ones in our scope of work. Substantive arguments are billed separately — unless you're on Brand Bouncer, which covers substantive refusals.
Publication
Once the examiner gives it the thumbs up, your mark is published so others have a chance to dispute it.
Registration
Make it through publication and your mark is officially registered on the Principal Register. Cue the ®.
Know your odds before you file.
Every Formal Search ends with one of four flags. No guessing, no lawyer-speak — just a straight answer on how likely your mark is to get approved.
It's extremely likely to get accepted. We don't see any major causes for concern.
We see an issue that could come up during examination, but we believe it can be overcome.
Not an automatic no, but the odds aren't in your favor. Sometimes it still makes sense to roll the dice.
Chances are extremely high it'll be denied. Honestly, I'd feel sh*tty taking your money.
guarantee
Green flag gets denied? Full refund.
If our report says it's a green flag and your filing gets denied, we'll refund all your money, no questions asked. We'll even eat the filing fee.
guarantee
Yellow flag gets denied? Second shot at cost.
If our report says it's yellow and your filing gets denied, we'll file a second mark for you at cost — all you owe is the $350 filing fee. Take a little risk on a name you love. If it doesn't go through, we pivot and try again.
We're super-confident in our flag system — and we have the data to back it up.
Book your search →96 marks registered. 59 more on the way.
Every one of these went through our flag system first — and every one is officially registered. Each one shows the flag it got on its search report.
Approval rate, by search flag
Orange? Your call — we'll file it if you want to roll the dice. Red? We don't file those. Not worth your money.
You filed it. Now let the bouncer handle the door.
Brand Bouncer is our maintenance and monitoring membership. Think of it like insurance for your trademark: we provide extra support for every member in the hopes that only a few will need it. That keeps the cost low — and gives you peace of mind.
For your first trademark. +$50/quarter for each additional mark. (So 4 marks = $300/quarter.)
- Add it when you sign up to file your trademark
- Filed with a different attorney? We can move your mark over to us
- Not AVG Law stays your attorney of record
Your Trademark Watch ReportTrademark EXAMPLE®
All clearThere were 3 cited marks in your search report, however none appear to be conflicting, similar, or troublesome.
There were no new cited marks in your search report.
↑ A sample of what lands in your inbox every quarter. If we flag anything suspect, we watch it and tell you the next steps to challenge it.
We keep your registration alive.
- Required declarations and renewals, filed on time
- Updates when your LLC name, address, or other details change
- We stay your attorney of record and point of contact
We watch for copycats.
- Quarterly watch report on potentially conflicting marks at the USPTO
- Meets your obligation to monitor and enforce your mark
- Spot an infringer? We coach you on reaching out, then email them from our law firm — at no cost
- Reduced rates on cease and desist letters
The big stuff, covered.
- Substantive refusals covered — likelihood of confusion and “merely descriptive”
- Free Formal Searches on new trademarks (normally $200)
- Reduced rates on trademark enforcement
Our flat rate to argue it.
Covered by your membership.
No joining after the crash.
You can't sign up once an issue pops up. That'd be like buying car insurance after the accident and trying to get the claim covered.
Brand Bouncer unlocks when you file. Step one is your search.
Book your search →Don't just take our word for it.
“Like a breath of fresh air in a legal world often clouded by jargon.”
“Purchasing the Trademark Search Quickie was an absolute game-changer for me. Thanks to Braden's ingenious offering, I didn't have to spend hours consulting with an attorney to figure out my next steps. The process was quick, effective, and incredibly insightful. What stood out the most was the clarity of the report. The straightforward answers and actionable next steps provided me with the confidence to make informed decisions. I wholeheartedly recommend this product to anyone navigating the intricacies of trademarks — it's a must-have in your toolkit!”
Amanda McKinneyAccountability Coach, Podcast Host & Author
“I feel so much better knowing I have full ownership over my brand.”
“Trademarks are quite the journey, and not one I'd want to take alone. I worked with Braden and the Not AVG Law team to file 5 trademarks. They got them filed quickly, handled the back-and-forth communication through the year-long process, and kept me in the loop. It was an easy process on my end, and I feel so much better knowing I have full ownership over my brand.”
Kira La ForgiaOwner of Paradigm Consulting
Your name is worth protecting.
You built the brand. Now make it officially yours — before someone else tries to. Start with a free scout, then let us tell you your odds.